So, what if you were a novelist, hoping and praying for your new book to take off?

Why, you'd don Jeffrey Eugenides' billboard-famous vest...

And then you'd make your own billboards....

You'd buy ads on literary websites....

And hope that people would notice! And that it would go viral -- or, as your mother says, "virile!"

By golly, it's The Next Vest Thing!

When a smart reader suggested showing up in a vest to one of my readings, I thought, well, that deserves a prize!

Like, perhaps, a cute tote bag!

Or an adorable beach towel!

My tour dates are all right here...and, of course, you can pre-order your copy of THE NEXT BEST THING!